That's me! 👆🏼
WORK EXPERIENCE
FREELANCE CREATIVE MARKETING
June 2020 - Present
June 2020 - Present
HERITAGE DEVELOPMENT CORPORATION - Spartanburg, SC - Commercial Real Estate Development group looking for a full rebrand with assets, marketing materials and digital/print collateral. (In progress)
OAK CITY VISION CENTER - Raleigh, NC - New optometrist practice, hired initially to create brand, basic assets, and aesthetic feel in Spring of 2021. Currently working on creative designs for window decals to be installed on exterior windows of practice. (Feb 2021 - Present)
SWANN COMBINED TRAINING - Raleigh, NC - Simple logo design (April, 2021)
SARILLA SPARKLING TEAÂ - Asheville, NC - Local beverage company making canned sparkling teas. Hired to create content, manage social media accounts, and provide creative assistance. (Nov 1, 2020 - Present)
TĂŽMA TEAÂ - Asheville, NC - Sister company to Sarilla Teas, making Fair-Trade loose leaf teas. Hired to manage social media, create content, and provide creative assistance (Jan 15, 2021 - Present)
ARCHETYPE BREWINGÂ - Asheville, NC - Local microbrewery. Design work and website maintenance on a contract basis. (June 13, 2020 - present)
WILD MARKET - Maggie Valley, NC - Natural health and wellness store. Initial marketing setup and ongoing marketing, content, and social media. (Oct 15, 2019 - Present)
ONE WORLD BREWING - Asheville, NC - Local Microbrewery. Worked with web development team (Craftpeak) to create content and copy for new website, as well as new team and location photography. Ongoing copywriting for emails and event content. (Sept 10, 2020 - present). Site can be found at www.oneworldbrewing.comÂ
HERBAN CO. - Asheville, NC - Natural Lifestyle business launched August 2020. Initial branding, marketing and social media setup, creative direction, and product and label design. (Sept 1 - Oct 20, 2020)
ARCHETYPE BREWING - MARKETING DIRECTOR
January 2018 - June 2020
January 2018 - June 2020
•Built internal marketing structure from the ground up, including content creation, publishing tools, and data analysis
•Developed visual brand identity in partnership with graphic designer and owners’ vision
•Maintained and grew library of digital assets
•Led team through website rebrand and upgrade, moving from Squarespace to Wordpress, working with consultant team and graphic artist to bring vision to life -  www.archetypebrewing.com, one of Hop Culture's 20 Best Brewery Websites of 2020
•Created media and outreach strategy for short and long-term goals
•Created and published all content on all social media platforms and website
•Maintained relationships with media contacts and advertisers to partner with for PR initiatives
•Planned, coordinated, and marketed taproom special events
•Coordinated off-site events including festivals, sponsorships, and community involvement
•Created and maintained annual Bottle Club membership program, doubling membership from 2019 to 2020
HICKORY NUT GORGE BREWERY - MARKETING MANAGER
August 2016 - April 2018
August 2016 - April 2018
•Planned and executed all events held at the brewery
•Maintained website, designed marketing materials, managed social media
•Handled communications with industry and local advertisers
ADVOCACYDENVER - COORDINATOR OF COMMUNICATIONS AND DATA
June 2012 - January 2017
June 2012 - January 2017
•Created and collaborated on all print and e-communications, managed social media accounts, and worked closely with consultants for website maintenance
•Built and maintained client and donor databases for nonprofit to track growth, donations, and trends. Reported findings to peers, coworkers and stakeholders
•Planned and executed events, for clients and donors. Attended industry events and conferences as a representative of the organization
•Managed memberships and member relations for 2,700 donors and members
EDUCATION
UNIVERSITY OF DENVER
2009 - 2013
2009 - 2013
B.F.A. Studio Art - focus in ceramics and printmaking
Minor - Environmental Sustainability
Minor - Environmental Sustainability
NOTABLES
•Beer Connoisseur Magazine - Cover Photo - January 2020 "Best in Beer" Issue - SEE HERE
•Hop Culture Magazine - 2020 Best Brewery Websites - SEE HERE